Lesley Czuma, Executive Vice President, Marketing and Communications
Lesley is the Executive Vice President of Transform Group’s Global Marketing and Communications. She has held leading positions in MarCom for 20 years, focussing on DeFi and enterprise blockchain since the advent of DLT and global digitization.
Her experience includes both startups and blockchain ecosystems including a range of use cases, from applications to optimize industry processes in energy and supply chain, to fintech, crypto, NFTs, and P2E. She has served clients including representatives of the Big Four, the largest manufacturing corporation in Europe, and one of the world’s largest power companies. Lesley developed the branding and marketing of several pioneering stand alone blockchain technologies, and one of the leading projects in the Polkadot DeFi ecosystem – a first-mover in cross-chain enablement for mass adoption. Her specialties include PR and media relations, branding, and international conferences and events. She has placed stories in major industry media worldwide.
Before she became engaged in blockchain, Lesley held leading roles in marketing and sales at a publicly listed global retailer and founded her own company offering events to the diplomatic community and cross-border business. She holds a PhD in Political Science from the Free University of Berlin and has completed graduate coursework at Georgetown’s Walsh School of Foreign Service and in Marketing at the Université de Fribourg. Lesley has lived and worked in seven countries. Besides her native English, she is fluent in German, Russian, Polish, and French.